Fusion: 2020 Marketing

In this audiobook, Lon Safko explores the evolution of marketing in response to the rapid changes brought about by social media. He addresses the common question, "What comes after social media?" and introduces the concept of "fusion marketing," a blend of traditional, digital, and social media strategies. Safko argues that focusing solely on individual social media platforms limits marketing effectiveness and emphasizes the need for a broader, integrated approach to strategy in the digital age.