Business Philosophy According to Enzo Ferrari

This book offers an insightful look into the life and leadership of Enzo Ferrari, the founder of the renowned sports car manufacturer, highlighting how his approach aligns with modern business concepts such as emotional intelligence, ethics, and client focus. Drawing parallels to Italian history and using examples from racing and car development, it presents Ferrari as a surprisingly contemporary leader whose philosophies reflect current leadership models. The narrative explores his personal journey and decision-making, providing inspiration for managers and leaders alike.