The Creative Team

This audiobook explores the often-overlooked transition from being a hands-on creative professional to leading a team, highlighting that creative skills alone do not prepare you for leadership challenges. Drawing on over 20 years of industry experience, author Andrew Carlson offers insights on scaling your efforts, organizing teams, and making strategic decisions around hiring and promotions. It serves as a practical guide for those stepping into creative leadership roles, helping them navigate the organizational and operational hurdles along the way.