Strategic Advertising Management (6th Edition)
Narrated by Daniel Henning
- Released
- December 31, 2021
- Length
- 22 hrs 52 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
Strategic Advertising Management offers a comprehensive and up-to-date overview of effective advertising and marketing communication strategies, drawing on the expertise of industry professionals. Featuring real-world examples, new case studies of global brands, and extensive insights into digital and social media advertising, it serves as a reliable resource for understanding how advertising functions in a global economy.
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