How to Measure Innovation

This audiobook explores the critical importance of effectively measuring innovation within organizations to enhance credibility and demonstrate value. Ahi Gvirtsman, with extensive experience in innovation management, offers practical solutions to the challenges faced by innovation managers, advocating for the establishment of standardized practices similar to those in marketing and sales. The first in the "little blue book of innovation" series, this guide aims to simplify the innovation process, making it accessible for professionals seeking to foster sustainable success across various industries.