The Invisible Game

The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals offers a practical guide to understanding the hidden psychological and neuroscientific factors that influence business negotiations and sales success. Authors Kai-Markus Mueller and Gabriele Rehbock present insights from psychology and behavioral economics, along with effective strategies for influencing decisions, building customer relationships, and navigating challenging dealings. This step-by-step playbook is valuable for sales professionals, entrepreneurs, and independent practitioners aiming to gain a competitive edge in their business transactions.