Selling the Invisible
Narrated by Jeffrey Jones
- Released
- June 27, 2008
- Length
- 1 hr 36 mins
- Format
- Abridged Audiobook
- Publisher
- Business Plus
SELLING THE INVISIBLE provides an engaging exploration of the distinctive nature of services and their potential for attracting and retaining clients, applicable to any scale of business. The audiobook offers practical strategies for service marketing, presented in an approachable, jargon-free style. Key insights include advice on avoiding common pitfalls and enhancing communication to ensure messages resonate effectively with prospects.
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