Take Your Company Global
Narrated by Sarah Welborn
- Released
- December 5, 2023
- Length
- 7 hrs 2 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
This audiobook presents a strategic approach to international growth, emphasizing market intensification from the moment a company creates a website. Nataly Kelly introduces the MARACA model, which helps businesses assess global opportunities through market availability, real-time analytics, and customer addressability. Drawing from her extensive experience with companies like HubSpot and diverse examples of successful global firms, the book offers practical insights on expanding and cultivating a global presence.
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