The Digital Helix
Narrated by Michael Gale
- Released
- October 2, 2020
- Length
- 8 hrs 9 mins
- Format
- Unabridged Audiobook
- Publisher
- Greenleaf Book Group
The Digital Helix, by Michael Gale and Chris Aarons, offers a practical guide to understanding and implementing digital transformation within organizations. It emphasizes the importance of fostering a digital culture and leadership mindset to adapt to the digital age, highlighting how successful digital transformation can significantly enhance an organization's speed, efficiency, and brand value. The book provides insights into aligning key functions like sales, marketing, product development, and customer support to thrive in a digital-first world.
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