SPEAR Selling

SPEAR Selling is a proven account-based sales approach designed for the modern digital seller, emphasizing strategic planning, accountability, and differentiation to boost sales results. Authored by Jamie Shanks, it provides insights for sales leaders and professionals across various functions, focusing on increasing opportunities, shortening sales cycles, and effectively engaging target accounts. This guide encourages leveraging social proximity and bold strategies to stand out in a competitive landscape and succeed with today’s digital buyers.