Riding the Roller Coaster

"Riding the Roller Coaster" offers a lively and comprehensive look at Chrysler's remarkable history, highlighting its technological innovations and the influential personalities behind its rise and fall. Spanning from Walter P. Chrysler's early career through the company's major milestones and management shifts up to 1998, the book explores how Chrysler navigated periods of success and crisis. Award-winning and insightful, this narrative delves into the complexities of a major American automotive manufacturer and its enduring impact on the industry.