Global Brand Power
Narrated by Rose Itzcovitz
- Released
- November 26, 2013
- Length
- 3 hrs 49 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
"Global Brand Power" by Barbara E. Kahn is a comprehensive guide to modern brand management in an increasingly interconnected world. The audiobook explores how strong brands can influence purchasing decisions, navigate dynamic market conditions, and differentiate themselves across diverse cultures, with insights from well-known companies and personalities. It offers strategic advice on positioning, branding, communication, and maintaining long-term profitability in a transparent digital landscape.
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