Inbound PR
Narrated by Norah Tocci
- Released
- May 21, 2018
- Length
- 4 hrs 51 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
This audiobook explores how PR professionals can adapt to today's digital, social, and highly empowered consumer landscape by integrating content and measurement strategies. It provides a framework for building brands, evaluating performance, and tracking ROI amid evolving challenges and platforms. Designed to help agencies develop inbound business, it emphasizes the importance of quantifying reputation and demonstrating effectiveness in a complex digital environment.
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