The New Technology Elite

"The New Technology Elite" explores how various industries are leveraging "smart" products and embedded technologies to gain a competitive edge, highlighting the shift from traditional technology buyers to a new wave of industry leaders. Through case studies of companies like Apple, Google, and Amazon, the book reveals key attributes of this elite group and offers insights for organizations seeking to foster innovation using existing technologies. It is designed for business leaders and practitioners aiming to understand and adopt these emerging technological strategies to stay ahead in an increasingly competitive landscape.