Jobs to Be Done

This audiobook explores the root causes of innovation project failures and offers a proven methodology to prevent them, based on Tony Ulwick’s groundbreaking Jobs-to-Be-Done Theory. Drawing from over 26 years of experience with more than 400 companies, it provides practical insights into categorizing and prioritizing customer needs, developing growth strategies, and driving outcome-based innovation. With a focus on turning innovation into a scientific process, the content aims to equip listeners with tools to improve success rates and foster impactful products and services.