The Fuzzy and the Techie

A finalist for the 2016 Financial Times/McKinsey Bracken Bower Prize, this book challenges the common assumption that tech specialists drive innovation, instead highlighting the crucial role of "fuzzies"—those with backgrounds in humanities and social sciences—in leading creative and successful business ventures. Through insights into modern companies and their collaborations, it explores how these individuals bring essential context, ethics, and soft skills to technological advancements, emphasizing the ongoing relevance of liberal arts in today’s innovation landscape.