Married to the Brand
Narrated by Dana Hickox
- Released
- December 27, 2015
- Length
- 4 hrs 29 mins
- Format
- Unabridged Audiobook
- Publisher
- Brilliance Audio
"Married to the Brand" explores what truly makes consumer-brand relationships succeed by examining emotional connections from the customer’s perspective. Drawing on 60 years of Gallup research and a worldwide consumer database, the book reveals how emotions can be measured and managed to foster lasting brand loyalty. It offers valuable insights for marketers aiming to build genuine, enduring bonds with their audiences.
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