Impossible to Ignore
Narrated by Barbara Hawkins-Scott
- Released
- July 23, 2021
- Length
- 8 hrs 28 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
"Impossible to Ignore" explores how to craft impactful messages using insights from neuroscience and cognitive psychology. The audiobook provides practical strategies for influencing what audiences remember and how they act, emphasizing the importance of controlling the memorable 10 percent of communication. It offers a step-by-step approach to creating content that captures attention, enhances recall, and guides behavior effectively.
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