The Zero Transaction Cost Entrepreneur

"The Zero Transaction Cost Entrepreneur" explores how successful businesses leverage smart transaction cost economics to reduce or eliminate costs for their customers, driving innovation and growth. Through real-world examples like Blockbuster and Netflix, Dermot Berkery examines the critical role that lowering transaction costs plays in creating competitive advantages. The book provides insights on how transaction cost economics can be applied to foster innovation, transform products into services, and capitalize on current technological accelerators.