Designing for Growth

This audiobook introduces listeners to the concept of "design thinking," a popular approach in business development that transforms abstract ideas into practical strategies for growth. Led by experts Jeanne Liedtka and Tim Ogilvie, it explores the mindset, techniques, and language behind design thinking, illustrating how it can be applied to drive innovation and success. Featuring examples like Apple and renowned design firms, the book emphasizes how this creative approach helps managers solve problems and foster business growth while reducing risk.