How to Kill a Unicorn

In How to Kill a Unicorn, Mark Payne, cofounder of Fahrenheit 212, reveals insights into the company’s innovative approach to transforming ideas into successful market-ready products. Drawing from years of experience working with major industry leaders, Payne shares lessons on what distinguishes effective innovations from those that fall short. The audiobook offers valuable strategies applicable to a wide range of innovators, from corporate executives to entrepreneurs and hobbyists, aiming to foster breakthrough ideas across any business or culture.