The Orange Code

"The Orange Code" by Arkadi Kuhlmann chronicles the remarkable growth of ING Direct from a concept to a global banking enterprise, emphasizing a strategy rooted in advocating for everyday consumers. Kuhlmann shares insights into his distinctive approach to business, leadership, and management, which focuses on promoting savings and thrift rather than consumption, all driven by clear values and a commitment to serving the right customers. The audiobook offers an engaging look at how unconventional wisdom and purpose-driven strategy can foster success.