The Psychology of Advertising
Narrated by Nigel Patterson
- Released
- August 3, 2021
- Length
- 19 hrs 40 mins
- Format
- Unabridged Audiobook
- Publisher
- Tantor Audio
The Psychology of Advertising provides a thorough overview of how advertising influences consumer thoughts, emotions, and behaviors by connecting psychological theories and research with real-world industry examples. The third edition updates topics such as online advertising, digital footprints, big data, privacy, and personalization, while also addressing current issues like the replication crisis in psychology. This book offers insights into both the science behind advertising and its practical applications in marketing.
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