Mapping Innovation

"Mapping Innovation" by Greg Satell offers a clear and practical approach to understanding and implementing successful innovation strategies. The book introduces four key models of innovation and provides a user-friendly framework—the Innovation Matrix—to help leaders identify the best approach for their challenges. With engaging insights into the paths of past innovations, it aims to equip readers with the tools to disrupt markets, scale effectively, and leverage digital platforms for growth—all without the complexity often found in business advice.