The Fortune Cookie Principle
Narrated by Bernadette Jiwa
- Released
- August 12, 2013
- Length
- 3 hrs 37 mins
- Format
- Unabridged Audiobook
- Publisher
- Gildan Media, LLC
In "The Fortune Cookie Principle," Bernadette Jiwa presents a brand-building framework that emphasizes the power of storytelling in branding. With 20 essential keys, this audiobook guides you in crafting your brand's narrative from the inside out, helping to differentiate your brand and forge emotional connections with your target audience. As Jiwa explains, successful brands are not merely commodities; they create compelling stories that foster brand awareness, customer loyalty, and increased profits. Discover how to give your customers a story worth sharing.
RecentAudiobook tracks Bernadette Jiwa and over 137,000 other authors for new releases.
Follow the authors you love and hear about every new audiobook the day it lands.
