Moving In-House

In this insightful audiobook, Kasper Sierslev draws from 15 years of experience working with renowned brands like LEGO, Apple, and Mars to guide listeners through the process of establishing in-house social media, content, branding, and marketing teams. He addresses common frustrations with external agencies and offers tested processes along with step-by-step instructions to facilitate a successful transition. With inspiring stories and practical advice, this resource aims to help organizations minimize the risk of failure while bringing more marketing activities in-house.