24/7 Politics

In 24/7 Politics, Kathryn Cramer Brownell explores the transformation of television in the 1960s from network dominance to the rise of cable, revealing how this shift altered the landscape of political communication. She argues that cable television's collaborative evolution with political leaders fostered a new profit-driven approach that prioritized loyalty to brands and division over unity. The book examines how these changes empowered antiestablishment figures and contributed to the current climate of polarization, reshaping party politics and democratic engagement in the process.