Pushing Cool

In Pushing Cool, Keith Wailoo explores the complex history of menthol cigarettes and their deep connections to race, marketing, and social injustice in America. Through detailed research and industry documents, he reveals how targeted marketing has shaped Black consumers' preferences and influenced ongoing debates about public health and racial inequality. The book uncovers the hidden forces behind the popularity of menthol cigarettes among Black communities and their role in broader issues of racial exploitation and violence.