Selling Above and Below the Line

"Selling Above and Below the Line" by Skip Miller offers strategies for salespeople to effectively engage both frontline managers and top executives, focusing on financial priorities such as ROI and productivity. The book provides practical tips on involving executives early, asking key questions, and uncovering value propositions tailored to decision-makers at multiple levels. By mastering these approaches, sales professionals can foster stronger relationships and close more successful, lucrative deals.