The Personality of Power

"The Personality of Power" by Brian Massumi explores how contemporary fascism manifests in the era of social media, shifting away from traditional leader-centric models toward a more affective, reaction-driven regime. Through a philosophical lens, the book examines the impact of this change on concepts of race, gender, personhood, and conspiracy thinking, challenging conventional ideas of collective personhood. It offers a political and philosophical inquiry into the nature of collective individuation and the need for alternative political logic.