The Imagineering Process

"A Master Class in Imagineering" offers a comprehensive guide to the creative process behind Disney theme parks, revealing how its principles can be applied to a variety of projects beyond entertainment. Lou Prosperi explains the six stages of the Imagineering Process— from identifying needs to evaluating results—supported by diverse case studies in game design, instructional development, and leadership. This audiobook aims to help listeners develop a creative mindset, equipping them to approach their own endeavors with innovative thinking.