Gross Deception

In "Gross Deception," automotive innovator Dale Pollak challenges conventional wisdom in the used car industry by unveiling a critical flaw in the reliance on gross profit. Through a narrative that combines personal trials and innovative solutions, he introduces his ProfitTime approach, featuring the “New Math of Used Vehicles” and the “Investment Score” system. This insightful guide aims to transform how dealerships manage their inventory, improve cash flow, and adapt to market shifts, ultimately reshaping the understanding of a vehicle's profitability.