Serial Innovators

Serial Innovators explores the key individuals behind breakthrough innovations in large, established companies, highlighting their unique role in creating new products and solving consumer problems. Based on interviews with over 50 serial innovators and their colleagues, the book offers insights into how these innovators develop impactful ideas and how organizations can better support them. Challenging the traditional, highly structured approach to innovation, it underscores the importance of nurturing creative talent for sustained corporate success in today's competitive economy.