F#ck Content Marketing

In "F--k Content Marketing," Randy Frisch challenges traditional approaches to content creation by emphasizing the need for context and strategic direction across an organization. He highlights the failure of a volume-driven mindset, revealing that nearly 70 percent of content remains unused. Frisch introduces the Content Experience Framework, designed to help organizations deliver personalized content experiences that foster engagement and maximize the effectiveness of content assets, while also identifying key players necessary for this transformation.