The Brand Gap
Narrated by Marty Neumeier
- Released
- May 21, 2025
- Length
- 1 hr 30 mins
- Format
- Unabridged Audiobook
- Publisher
- Pearson Education
The Brand Gap is an innovative audiobook that offers a comprehensive view of brand-building, blending both strategic and creative perspectives to help develop a "charismatic brand" that resonates deeply with customers. It covers key concepts such as the new definition of a brand, essential disciplines, and the impact of design and collaboration on brand experience. Additionally, it provides practical insights on testing brand ideas and managing brands internally, emphasizing how these elements collectively influence competitive advantage.
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