Freemium

"Freemium" by Silicon Valley entrepreneur Dave Boyce is a comprehensive guide to the principles of product-led growth, exploring how companies can create self-selling products that attract and retain customers without relying on traditional sales forces. The book details strategies for developing scalable products, warding off competitors, and expanding into larger markets, all while highlighting how the product itself can serve functions like onboarding and customer support. It also discusses how both tech and non-tech companies are integrating product-led tactics with traditional go-to-market approaches to stay competitive in today’s industry.