Make Them Smile

In Make Them Smile, Dr. Sulman Ahmed shares his journey from dental student to founder of a national dental brand known as the "Starbucks of dentistry," emphasizing a customer-focused approach and innovative strategies. The audiobook provides practical guidance on identifying market gaps, leveraging expertise, building leadership, standardizing operations, and scaling sustainably. It offers professional service providers a roadmap to move beyond hourly billing and create a recognizable, high-quality, scalable brand that enhances customer experiences.