The Innovation Mindset
Narrated by Kim Niemi
- Released
- August 30, 2022
- Length
- 9 hrs 53 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
In "The Eight Laws of Innovation," Lorraine Marchand, an experienced guide for both Fortune 500 companies and start-ups, provides a comprehensive framework for successfully developing and launching new products. She emphasizes the necessity of addressing real customer problems and fostering a culture of curiosity and problem-solving within organizations. Marchand outlines her eight laws of innovation while sharing insights from her own experiences, including the importance of supporting female entrepreneurs and recognizing underrepresented innovators in the field.
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