Marketing Multiplied

"Marketing Multiplied" is a comprehensive guide to indirect channel marketing, drawing on over 40 years of combined experience to explore effective strategies for engaging partners, creating impactful programs, and motivating teams. The authors emphasize a modern marketing methodology that aligns with contemporary buyer behaviors, moving away from outdated tactics toward a holistic, results-driven approach. Blending practical frameworks with real-world examples, the book aims to help both newcomers and seasoned professionals elevate their channel marketing efforts for sustained growth.