Good Is the New Cool

"Good is the New Cool" is a provocative manifesto from marketing experts Afdhel Aziz and Bobby Jones that explores how brands must adapt to a new era where social responsibility and authenticity are paramount. It offers seven innovative principles and features insights from leaders across various industries, challenging traditional marketing practices. This book presents a bold vision for a future where marketing not only promotes brands but also contributes positively to society, inspiring a better tomorrow.