Brand Licensing for Dummies
Narrated by Jim Denison
- Released
- September 16, 2025
- Length
- 8 hrs 10 mins
- Format
- Unabridged Audiobook
- Publisher
- Tantor Media
"Brand Licensing for Dummies" offers practical insights into the world of brand licensing, explaining how intellectual property from various sectors is transformed into consumer products. Authored by experienced licensing experts, the book covers the fundamentals of licensing agreements, strategies for spotting valuable opportunities, and methods for negotiating successful deals. It serves as a clear, accessible guide for anyone interested in understanding or engaging in licensing partnerships within the dynamic landscape of intellectual property.
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