Winning at New Products
Narrated by James Edward Thomas
- Released
- September 21, 2017
- Length
- 17 hrs 25 mins
- Format
- Unabridged Audiobook
- Publisher
- Basic Books
"Winning at New Products" is a comprehensive guide on product development from renowned innovation scholar Robert G. Cooper, offering updated strategies and research-based practices for creating successful products. The book emphasizes the importance of consistent product development for corporate growth and provides practical, step-by-step advice from idea generation to market launch. Recognized as an essential resource, this edition highlights innovative methods used by industry leaders to achieve product leadership without revealing specific details.
RecentAudiobook tracks Robert G. Cooper and over 141,000 other authors for new releases.
Follow the authors you love and hear about every new audiobook the day it lands.
Related audiobooks
Running Meetings
Harvard Business Review
Delegating Work
Harvard Business Review
Peak Business Performance Under Pressure
Bill Driscoll
Law School for Everyone
The Great Courses, Molly Bishop Shadel
Right Leader, Right Time
Robert Jordan, Olivia Wagner
The Dichotomy of Leadership
Jocko Willink, Leif Babin
The Dichotomy of Leadership
Jocko Willink, Leif Babin
Be Obsessed Or Be Average
Grant Cardone
Never Split the Difference
Tahl Raz, Chris Voss
Shoe Dog
Phil Knight
The 10X Mentor
Grant Cardone
Critical Business Skills for Success
The Great Courses, Clinton O. Longenecker, Eric Sussman, Michael A. Roberto, Ryan Hamilton