Great Demo!
Narrated by Rich Miller
- Released
- July 31, 2023
- Length
- 14 hrs
- Format
- Unabridged Audiobook
- Publisher
- Peter E. Cohan
This audiobook explores the journey from basic demo skills to a comprehensive, validated methodology for sales and marketing professionals. It presents a ten-level framework to assess and enhance demo proficiency, highlighting the importance of tailored approaches, storytelling, and strategic questioning. By progressing through these levels, organizations can gain competitive advantages and achieve scalable success, transforming their teams into expert enablers for buyers.
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