Behind Every Good Decision

"Behind Every Good Decision" by Piyanka Jain and Puneet Sharma demystifies business analytics, showing that you don't need complex tools or data science expertise to derive valuable insights from your data. The authors introduce an easy-to-apply, streamlined method called BADIR, which can help professionals in any industry make smarter decisions using just Microsoft Excel. This engaging book highlights practical techniques for improving customer experiences, optimizing workflows, and leveraging data to drive business success—all accessible from your own laptop.