Beyond Advertising
Narrated by Karen Saltus
- Released
- May 9, 2017
- Length
- 8 hrs 40 mins
- Format
- Unabridged Audiobook
- Publisher
- Gildan Media, LLC
Beyond Advertising offers a strategic roadmap for navigating the rapid technological changes shaping brands, media, and society, drawing on insights from over 200 leading experts. The audiobook presents principles like the All Touchpoint Value Creation Model to foster proactive, collaborative approaches that benefit both businesses and people. It emphasizes holistic resource allocation, redefining success, and delivering exceptional, relevant experiences across all touchpoints to create a more impactful and interconnected future.
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