Good Is the New Cool Guide to Conscious Business

"The Good is the New Cool Guide to Conscious Business," by Afdhel Aziz and Bobby Jones, offers insights into creating sustainable and inclusive growth within organizations by exploring stories and case studies from leading purpose-driven companies worldwide. The book discusses key qualities of effective purpose statements, principles of purpose, and the importance of aligning corporate initiatives with measurable impact. It emphasizes the evolving landscape of corporate responsibility driven by consumer, employee, and investor expectations in the digital age.