Tribal

"Tribal" by Columbia professor Michael Morris explores the misunderstood concept of tribalism, revealing how our innate tribal instincts—rooted in conformity, heroism, and reverence for ancestors—are fundamental to human social life. The book highlights how these instincts shape our loyalties and collective actions in various groups, from nations to organizations, and demonstrates how understanding and harnessing them can lead to positive cultural change. Combining research, history, and stories from politics and business, it offers a fresh perspective on the power of our social nature.