Busting Silos

"Busting Silos" by Hillary Carpio and Travis Henry shares insights from Snowflake’s successful integrated, account-based go-to-market approach, illustrating how combining sales and marketing efforts can drive exceptional results. The book offers practical strategies for designing and scaling unified teams, delivering targeted messages, and aligning strategies to win large customers—making it a valuable guide for organizations aiming to break down silos and accelerate growth.