Grow

Based on a groundbreaking ten-year study of 50,000 brands, Jim Stengel reveals how connecting with fundamental human emotions, hopes, and values can drive extraordinary growth and profitability. Drawing on empirical research and neuroscience insights, the book explores the powerful relationship between purpose, customer engagement, and long-term success, illustrated by compelling stories from leading companies. It offers a practical framework for discovering and communicating a compelling brand purpose that resonates deeply with consumers.