Social Marketing to the Business Customer

This comprehensive guide explores the unique strategies and channels essential for effective B2B social marketing, emphasizing the importance of relationship-building, stakeholder support, and tailored content. Drawing on over 30 years of combined experience, the book provides practical examples, case studies, and best practices to navigate complex decision-making processes in B2B markets. It also covers key topics such as lead generation, SEO, social media monitoring, and policy development to help marketers leverage platforms like LinkedIn, Twitter, and Facebook.